Welcome Address elcome Address

[On screen from the run of show: Tobìnrin logo, idle motion. This slide holds while the room settles.]

[Walk out. Pause. Smile. Let the room settle before the first line.]

[Advance to “The Search” as you begin.]

I want to start with a question. How many of you have had an owambe on your calendar, an outfit ready, gele sorted, and then two days before, you realise you still don't have a makeup artist?

[Pause for the laugh and the hands.]

Yes. I see you. Because that was me. Almost every time.

My favourite makeup artist would be fully booked. Or she had a bride that weekend. Or she was travelling. Or she was free, but way above my budget. And so the scramble would begin. Scrolling through Instagram at midnight. Group calls with my friends: “Who did your face for that wedding? Is she good? Is she available?” Sending DMs and waiting. Sending more DMs and waiting.

Or I'd walk into a salon wanting a ponytail, see that they were fully booked, sit down anyway, and quietly think to myself: there is someone out there right now who does this beautifully, who is free this afternoon, and I simply don't know her. She isn't on my timeline. None of my friends know her. So for me, she doesn't exist.

[Beat.]

That thought stayed with me. Not because finding a specialist was hard. Because it was hard for no reason. The talent was there. The women looking for that talent were there. There just wasn't a place where we could find each other.

And when we started reaching out to specialists for this very event, it happened again. Every few days, a new name would come up, a new profile, a new page, and I would sit there thinking: wow. Where has this brand been hiding?

They weren't hiding. They were just outside our network.

That is the difference between searching the whole internet and hoping you get lucky, and having one place you go when you're looking for someone good.

That place is Tobìnrin.

You've heard my name already. Let me tell you a little more about me.

I have always loved beauty, wellness, the rituals we keep to take care of ourselves and show up as our best. My working life has been in tech: tech consulting across industries, then fintech and ride hailing. I've spent years seeing how the right technology can make everyday life simpler. Tobìnrin is where those two parts of me met.

I have been carrying this idea for about five years. Five years. [Pause.]

So why did it take that long? Because building something like this the right way takes time. And honestly, it took a few battles.

[Click: Brand battles] There was the battle over the brand itself. The name, the look, the feeling. We went back and forth more times than I can count, because whatever we called this had to feel like it belonged to us.

There was the season I trusted the wrong people. I was duped by an engineer and a designer I hired to build it. [Beat.] That one is a story for another day. [Light laugh, move on.] But it cost me time, and it taught me a lot.

[Click: Nights & weekends] And through all of it, I kept my 9 to 5. Meetings by day, Tobìnrin by night. Weekends spent building and testing the product, screen by screen, asking family and friends to break it, then fixing what they broke. [Light laugh line, let it land.]

[Click: Community] At the same time, we were building something just as important as the product: a community. Online, one post, one conversation, one specialist at a time. Many of you found us there, and many of you are sitting in this room today.

So yes, five years. Of starting, stopping, and starting again. But it never left me. And I'm glad we didn't rush it.

[Click: Today] Today, there is something to show.

And you'll hear two words from me a lot today: shopper and specialist.

We chose them on purpose. A shopper is a woman who chooses. She compares, she decides, she knows what she wants, and she deserves a place that respects her time and her taste. And a specialist is exactly that: a skilled professional with real expertise. Not a vendor. Not “my hair person.” A specialist.

So let me introduce you to both of them.

First, the shopper.

She is every woman in this room who has ever needed someone good, at the right time, and didn't know where to look. She is busy. She has standards. She has an event on Saturday and a life to live before then.

For her, Tobìnrin is one place to discover, book, and pay for the services she needs.

[Advance: the categories screen comes up.]

[Categories screen comes up. Let the room take it in for a few seconds before speaking.]

This is what Tobìnrin will cover. 21 service categories.

Makeup. Hair, from braids to wigs to that ponytail I was talking about. Nails. Lashes and brows. Skincare and facials. Massage and body care. And so much more.

Here's what makes Tobìnrin different for her.

[On arrival: the categories gather into Talent beyond her network] Talent beyond her network. She finds specialists she would never have met through her timeline or her group chat.

[Click 1 · One place for it all] One place for it all. 24 categories, one search, and she can discover, book, and pay without leaving Tobìnrin. [Check: the slide before says 21 categories.]

[Click 2 · Reviews] Reviews. She can read what other women say about a specialist before she books, and leave her own after.

[Click 3 · Service requests] Service requests. Can't find exactly what she needs? She posts a request on the marketplace, and specialists come to her to bid.

No more scrambling. No more hoping. Just a place to go.

Let me show you what that feels like.

[Advance: Video 1 plays.]

[“What's next?” on screen.]

What you just saw is the beginning. And I want to be honest with you about that.

We built the foundation. The essentials a specialist needs to run their bookings and their business, and the essentials a shopper needs to find them and book them. We kept it simple on purpose, because we didn't want to guess what you need. We wanted to ask you.

But I'll share a little of what we're dreaming about.

Today, Tobìnrin lives on the web, and you can add it to your phone's home screen like any app. Soon, we'll be in the app stores too.

[On arrival · A place she turns to for life] A place she turns to for life, not just bookings. We want Tobìnrin to become the ultimate resource for navigating life.

[Click 1 · AI] AI. We're exploring smarter ways for a shopper to find the right specialist for her look, her budget, and her day, and smarter ways to help specialists run their businesses with less effort.

[Click 2 · Financial growth] Financial growth for specialists. We're working toward embedded finance, built right into Tobìnrin, so the money specialists earn here doesn't just sit. It keeps growing, even while they sleep.

[Click 3 · Giving back] Giving back. We want Tobìnrin to invest in the communities our specialists and shoppers come from.

But we won't get there alone.

There's someone out there doing beautiful work right now. And there's a woman looking for them. From today, they have a place to meet.

Welcome to Tobìnrin.

Just Bloom.

[Advance: Video 3 plays.]